2009 Speakers
Early in the organising process, we surveyed attendees of previous congresses to find out what they would like to see in 2009. Using this valuable information, we have assembled a team of inspiring speakers covering the issues that professional marketers in WA wanted to hear more about.
Ros Worthington OAM
Founder – Love Angels Foundation
Founder & Patron – Breast Cancer Foundation of Western Australia
Ros Worthington OAM is a unique social philanthropist who is inspirational in her drive, commitment, compassion and empathy.
She is a passionate, visionary and motivational presenter and her personal and professional achievements are inspirational. Her story is proof that it is possible to turn pain into power, and illustrates just how much can be achieved through hard work, courage, immeasurable compassion and an irrepressible desire to make a difference to the lives of others.
Her pioneering and inspirational work has been recognized through her becoming a recipient of the prized Medal of the Order of Australia, a finalist in the prestigious Australian of the Year Awards and the winner of Ernst and Young's coveted Social Entrepreneur of the Year.
Jo Carson
Head of Marketing & Communications - RAC
Building Powerful Brands
Jo Carson is senior marketing professional currently responsible for Brand Strategy at the RAC. She has acquired extensive experience in the marketing industry including working in Germany with brands including Lego International, Universal Pictures, Novartis Consumer Health, Reebok and this is just to mention a few.
Barry Newman
Associate
Patent and Trade Mark Attorney
Watermark
Enhancing brand value through effective protection strategies
Barry is a patent and trade mark attorney, and an associate of Watermark. His trade mark clients include many WA household names, both private and government, as well as national and multinational clients. Barry has a special interest in aligning IP strategies with broader business strategies to ensure that IP supports ultimate business goals.
Charlie Nelson
Future Stategist
How to Anticipate the Future
Charlie Nelson is an economic, social, and environmental forecaster with over 30 years experience. He combines insights with statistics to develop forecasting models which have a good track record for accuracy. His analysis encompasses retail, automotive, media, fmcg, finance, and social policy. He predicted in April 2009 that Australia had escaped recession, just before the budget predicted stagnant growth and 8.5% unemployment.
Declan Kelly
General Manager - 96FM and 6PR
Declan possesses a wide variety of strengths including his ability to motivate staff, his strong rapport with clients and a thorough knowledge of the skills of Sales Management. Declan was appointed General Manager of 96FM and 6PR in August 2002 and has been in charge of both 96fm and 6PR for the past seven years. Declan was awarded General Manager of the Year in the Australian Radio Awards in 2005.
Chris Bjorklund
Web Marketing Strategist - reallyhotideas.com
Busting Web 2.0 Social Media Myths – Cooking with gas without getting burned!
Chris Bjorklund is a leading Web Marketing Strategist with 12 years of global web marketing experience for international firms including Ericsson, Bravenet, ACDSee.com and NowPublic.com. His work has generated millions of dollars in online sales in addition to him founding several profitable Internet start-ups including a Web 2.0 Marketing Agency
John Beech
Chairman - The Executive Connection (TEC)
Mr. Beech has worked extensively in mining, energy and technology industries. He was an executive and director of NYSE and ASX listed Orbital Corporation for 15 years. John now assists companies to commercialise their technologies and is a Chair for the international CEO leadership group, The Executive Connection (TEC)..
Paul Yole
Head of Strategy - The Brand Agency
Thinking Inside The Box. How Curtin University started 11,000 conversations with TEE students.
Paul is Head of Strategy at The Brand Agency, where he oversees brand planning and campaign development for major clients such as the RAC, Curtin University, GESB and LandCorp.
Paul specialises in brand strategy, social marketing and research, and his work has been recognised at major creative and effectiveness award shows around the world
Helen Hammond
General Manager - Media Decisions|OMD
As a 20 something year veteran of the advertising industry, Helen has few peers in the Perth market. 17 of those years have been spent with the Marketforce Group. For the last 10 years, Helen has been the General Manager of Media Decisions|OMD, one of the largest independent media consultancies in Western Australia.
A self confessed research geek, her deep understanding of the Australian media landscape and the challenges facing advertisers today provides clients with a strong foundation for informed decisions based on what happens in the real world - how consumers interact with the media and what those people expect from advertisers.
Tracey Hodgkins
CEO - AELC Pty Ltd
MD - Advantage Foundation Ltd
Innovation
Tracey Hodgkins is a serial entrepreneur, innovator, change catalyst and intrapreneur. She is the founder and CEO of The Australian Experiential Learning Centre (AELC) which develops and manages innovative programs and internships for organisations nationally.
AELC has been recognised as cutting edge by industry world-wide and are setting the pace in professional education experiences globally.
Karen Thompson
Perth Area Manager - Aquent
Your Career Toolbox: Effective ways to build your marketing career
Karen Thompson is the Perth Area Manager for Aquent - the world’s only global Marketing and Design staffing and recruitment company. A passionate networker, she loves connecting great employers with the best possible talent. Karen is an Associate Fellow of the Australian Marketing Institute and a Certified Practicing Marketer.
