Please note: This programme is preliminary and may be subject to change closer to the event.

Monday 9th November

7.45

Breakfast

8.30

Official Opening

8.40

Keynote: VIP
Ros Worthington

9.20

Building Powerful Brands
Jo Carson Head of Marketing & Communications - RAC

10.00

Coffee & Networking

10.30

Innovation
Tracey Hodgkins AELC and Innovation Centre WA

11.10

Enhancing Brand Value Through Effective Protection Strategies
Barry Newman Watermark

11.50

The Changing Media Landscape
Helen Hammond Trilogy

12.30 Lunch & Expo (Gurunch)

Workshops

2pm

Session 1 (60 mins)

Option 1: Building Effective Brands: Jo Carson RAC
Option 2: Intellectual Property Toolkit Barry Newman Watermark

3pm

Session 2 (60 mins)

Option 1: Career Toolbox Karen Thompson Aquent
Option 2: Project Management for Marketers

4pm

Session 3 (60 mins)

Option 1: Building Effective Brands Jo Carson RAC
Option 2: Intellectual Property Toolkit Barry Newman Watermark

5pm

Close - Day 1

5.15 - 7pm

Networking Cocktail party in expo area.

Tuesday 10th November

7.45

Breakfast

8.30

Welcome

8.40

Anticipating Future Trends
Charlie Nelson

9.20

PR: A Media Perspective
Declan Kelly 96FM & 6PR

10.00

Coffee & Networking

10.20

Busting Web 2.0 Social Media Myths
Chris Bjorklund ReallyHotIdeas.com

11.00

Transformational Marketing: Curtin University Case Study
Paul Yole The Brand Agency

11.45

Networking

12pm Keynote Lunch

The Orbital Odyssey
John Beech
Speaker Sponsored by TEC

Workshops

2pm

Session 1 (60 mins)

Option 1: Web 2.0 Marketing Workshop - New technology and how to use it Chris Bjorklund
Option 2: Marketing Metrics Workshop: Roger James

3pm

Session 2 - (60 mins)

Option 1: Marketing Metrics Workshop Roger James
Option 2:Financial Aspects: Talking in Numbers Brentnalls

4pm

Session 3 - (60 mins)

Option 1: Financial Aspects: Talking in Numbers Brentnalls
Option 2: Web 2.0 Marketing workshop - New technology and how to use it Chris Bjorklund

5pm

Wrap up

Register Your Interest






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