Please note: This programme is preliminary and may be subject to change closer to the event.
Monday 9th November
7.45
Breakfast
8.30
Official Opening
8.40
Keynote: VIP
Ros Worthington
9.20
Building Powerful Brands
Jo Carson Head of Marketing & Communications - RAC
10.00
Coffee & Networking
10.30
Innovation
Tracey Hodgkins AELC and Innovation Centre WA
11.10
Enhancing Brand Value Through Effective Protection Strategies
Barry Newman Watermark
11.50
The Changing Media Landscape
Helen Hammond Trilogy
12.30 Lunch & Expo (Gurunch)
Workshops
2pm
Session 1 (60 mins)
Option 1: Building Effective Brands:
Jo Carson RAC
Option 2: Intellectual Property Toolkit Barry Newman Watermark
3pm
Session 2 (60 mins)
Option 1: Career Toolbox Karen Thompson Aquent
Option 2: Project Management for Marketers
4pm
Session 3 (60 mins)
Option 1: Building Effective Brands
Jo Carson RAC
Option 2: Intellectual Property Toolkit
Barry Newman Watermark
5pm
Close - Day 1
5.15 - 7pm
Networking Cocktail party in expo area.
Tuesday 10th November
7.45
Breakfast
8.30
Welcome
8.40
Anticipating Future Trends
Charlie Nelson
9.20
PR: A Media Perspective
Declan Kelly
96FM & 6PR
10.00
Coffee & Networking
10.20
Busting Web 2.0 Social Media Myths
Chris Bjorklund
ReallyHotIdeas.com
11.00
Transformational Marketing: Curtin University Case Study
Paul Yole
The Brand Agency
11.45
Networking
12pm Keynote Lunch
The Orbital Odyssey
John Beech
Speaker Sponsored by TEC
Workshops
2pm
Session 1 (60 mins)
Option 1: Web 2.0 Marketing Workshop - New technology and how to use it
Chris Bjorklund
Option 2: Marketing Metrics Workshop:
Roger James
3pm
Session 2 - (60 mins)
Option 1: Marketing Metrics Workshop
Roger James
Option 2:Financial Aspects: Talking in Numbers
Brentnalls
4pm
Session 3 - (60 mins)
Option 1: Financial Aspects: Talking in Numbers
Brentnalls
Option 2: Web 2.0 Marketing workshop - New technology and how to use it
Chris Bjorklund
5pm
Wrap up
