imarketing
Speaker Profiles
Wendy Campbell
B.Sc. (University of Western Australia 1975).
Post Grad. Dip. (Curtin University of Technology 1987).
Extensive Director's Education (Australian Institute of Company Directors 1996 to today).
Certificate in Creative Writing (The Drouart Creative Writing Academy 2001).
Certificate in Group Leadership (to be completed - The Wasley Institute 2002).
Managing Director of the Campbell Family Group of organisations since 1988, including The Glastonbury Company which she founded in 1989 and Walk the Talk Now which she founded in 2007.
Chairman, Enterprising WA Rotary District 9450 Project.
Director (Vocational Services), Rotary Club of Perth.
Director, John Curtin Leadership Academy.
Author "Aspiring: Journey beyond Courage", Book 1 of the Becoming Journeys trilogy.
Creator of the Walk the Talk Now Leadership Development Program.
Wendy is committed to thriving, long-lasting organisations whose leadership is grounded primarily in Good Social Responsibility. While all her IP and Business Development work incorporates her unique style of creative rigour, through Walk the Talk Now she delivers her talents as a Leadership (Level 6) Coach and Trainer, building corporate reputations that attract the very best staff and other stakeholders by developing the Right Leadership from the Boardroom and CEO.
Deeply committed to the community in which she lives, Wendy has been involved with community organisations since the tender age of 16. Currently she is an active member of Rotary International (District 9450 and the Rotary Club of Perth) and the John Curtin Leadership Academy.
She has been married to Rob, doctor and fellow adventurer, for 37 years. They have three adult children, two children-in-law and two delightful grand-children. When not doing her work, which she loves, she enjoys reading about and adventuring on land and ocean, and spending time with family and friends.
Steven Cierpicki
Colmar Brunton Managing Director, QLD/WA/SA
Steve has been a market researcher for 13 years and previously was an accountant for 3 years. He has worked for Colmar Brunton for 10 years and prior to that was at the Marketing Science Centre in Adelaide for 3 years. His particular specialty in research is advanced design and interpretation of quantitative analysis leading to strategic insights. He knows how to convert research into insight and insight into action, and he has run a number of strategic implications workshops. His sector focus is service industries (banking, insurance, travel, telecommunications and utilities). He has worked on dozens of customer experience projects, looking at satisfaction, switching, value and needs. He was Colmar Brunton's co-lead on Telstra's largest ever business market needs based segmentation study.
His experience covers both the consumer and business markets. Steve is the Qld state chair for the AMSRS. He is a Colmar Brunton company shareholder and board director. He has a Master of Business (Research), BMgt (Marketing), BA (Accounting) and CPA.
Jeremy Cookson
Special
Jeremy has worked in London, Melbourne, Perth and Singapore. He has 20 years experience in providing strategic direct marketing advice to agencies and clients with a demonstrable return on investment.
Chris Doody
Telstra Country Wide
Over the last 4 years, Chris has pioneered the introduction and guided the success of geo focussed local area marketing within Telstra Country Wide. From establishing a small dedicated marketing team in 2004 and formulating the success model for LAM, Telstra Country Wide now has a team of 30 marketers working on geo focussed marketing.
This role comes after a varied career in Telstra, which included senior roles in Sales, Business Development, Operations, and Industrial Relations.
Chris is a graduate from the Australian Rural Leadership Program, holds a Grad Dip of Management (Business) from the University of Ballarat and is currently the National Manager, Metro Marketing, Telstra Country Wide.
Kevin Hewitt
Capitalis
Kevin offers a rare mix of talents combining a commercial, marketing-orientated perspective with an understanding of the role of technology in driving corporate performance and enabling new business and engagement models. Born in California, Kevin has lived and worked in North America, Europe and Asia. He is a seasoned marketer with a breadth and depth of commercial experience spanning industries, geographies, business and consumer markets.
Graduating in 1992 with a Business & Marketing degree from Pepperdine University, a top 50 college in the United States, he returned to the UK to secure a post-graduate marketing qualification from Oxford Business School. With this foundation, he has built a marketing career with some of the world's leading businesses, including:
- News Corporation (media)
- Microsoft (IT)
- Omnicom (marketing services)
- Carlsberg (food and beverage)
Kevin founded management consulting firm Capitalis in 2002, and now works with market-leading businesses across Asia Pacific and North America. Clients include Telstra, Microsoft, Australia Post, Symantec and Tourism Australia. In Western Australia, Capitalis works closely with Lotterywest, assisting the organisation in building a sustainable Scratch 'n' Win business, and has evaluated the market feasibility for a new product for RAC Finance.
Kevin holds a number of professional qualifications and memberships including:
- Member, Chartered Institute of Marketing, UK
- Member, Institute of Management Consultants, Australia
- Certified Practicing Marketer, Australian Marketing Institute
- Affiliate Member, Financial Services Institute of Australasia
Roger James
National Chairman - AMI
Roger James is Chairman of the AMI and Director of Roger James & Associates, a marketing, research and communications consultancy. Through the AMI he has been closely involved in the development of marketing performance measures. He is Australian representative on the ISO Working Party developing an International Standard for brand valuation.
Roger James will demonstrate some of the web-based tools and resources developed for the AMI's Marketing Metrics project. These include a leading-edge Metrics Dashboard Selection system. Roger will use real world examples to show how marketers will be able to refine their marketing evaluation and to better demonstrate marketing's role in value creation.
Richard Keeves
President - Western Australian Internet Association
Richard Keeves has been consulting in online business strategies since 1995 and has over 25 years experience in online business, publishing and senior management. Richard founded the Internet Business Corporation (IBC) in 1995.
Richard is the current President of the Western Australian Internet Association, and is a Fellow of the Australian Institute of Management and a Fellow of the Australian Institute of Company Directors. He has been on the board of various industry bodies including the Western Australian Internet Association, the Information & Communications Technology Industry Collaboration Centre and the Information Industry Forum.
In the 1990s, Richard was involved with the Federal Government's Best Practice program and has conducted extensive studies into emerging technology for electronic publishing, electronic marketing and online business.
Richard has a wealth of practical business knowledge about the Internet industry and its trends and implications for business and society. Richard is a noted keynote speaker and has spoken at conferences and seminars throughout Australia and in NZ, Asia and the USA. Richard consults to a number of government agencies, not-for-profits and corporate clients to assist them understand online trends, successfully transform their operations online and stay on top of their online business opportunities.
Simon Lusty
Aquent Regional Director - Australia & New Zealand
Simon began his career with Aquent in 2002 as Area Manager in New Zealand, where he grew the Auckland office from two to seven staff. He also diversified the business from solely creative services to full recruitment solutions in marketing, communications, creative, account service and media. It is now Auckland's largest specialist recruitment agency of its kind.
Simon then moved on to become a Director for Aquent Sydney, where he was responsible for the second largest Aquent office outside the US, before taking on his current Regional Director role.
Prior to joining Aquent, Simon was a permanent consultant at The Lampen Group, New Zealand's largest privately owned recruitment agency. He quickly progressed into other parts of the business before becoming Team Leader of their permanent division in Auckland. One of his other roles at The Lampen Group was the full human resources management of a contact centre with over 220 temporary staff for a major financial organisation. This included redefining the recruitment process, rectifying retention issues and managing all HR aspects of the staff.
Simon also played a key role in The Lampen Group's integration to TMP Worldwide including systems, processes and people integration. He then continued to lead a team of consultants in the Auckland, Penrose and North Shore offices before becoming Assistant Regional Manager looking after a permanent recruitment division of 36 staff across the Auckland Region.
As Aquent's Regional Director of Australia and New Zealand, Simon Lusty is responsible for managing some 75 staff in six offices across the region.
Robyn Moore
Robyn Moore is a multi-skilled Communicator who has been changing people's perception through the power of the word for almost 30 years.
She has sold millions of dollars worth of products for thousands of Australian companies, entertained millions of Australians in this country's longest running radio comedy, enchanted children in animation series that are seen in 70 countries and is considered to be one of our top speakers at national and international conferences.
Robyn was the National Communicator of the year, is on the Advisory Board of Oasis Africa, is an Australia Day Ambassador for the Australia Day Council and the Australian Childhood Foundation and is the National Patron of Make-A-Wish Foundation.
She claims to have been in every home in Australia although no-one here will have a clue who she is...until she speaks.
Robin Piesse
Manager of Market Development - Landgate
Robin is the Manager of Market Development for Landgate, Western Australia's land and property agency. With an overriding interest in all aspects of land and geography, Robin has spent the majority of her career in marketing roles focusing on awareness and usability of government services for business and the community. Robin has a degree in Geography with post graduate qualifications in business.
Charlie Nelson
forseechange
Charlie Nelson has been working in the forecasting and market research fields for over 30 years. He combines econometric modelling, business environment scanning, and analysis of consumer behaviour to predict the future and to identify opportunities and threats. He has worked across a wide range of industries including retail, automotive, media, telecommunications, and finance.
Geoff Reiser
Managing Director, Perth - Synovate
Geoff is the Managing Director of Synovate in Perth, and has over 13 years experience spanning corporate and marketing strategy, new product development, business analysis and financial modelling. As part of his focus on strategy and planning Geoff works across a diverse range of services, including:
- Customer strategy and loyalty
- Competitive analysis and market validation
- Brand development
- "Go to market" strategies for new products, services and brands
- Strategic facilitation and business planning
Prior to joining Synovate, Geoff was the Head of Customer Strategy for BankWest's retail push into the Eastern States. He holds a Bachelor of Commerce from Curtin University, majoring in Marketing, and is a Director of Workfocus Australia and AtWork Australia.
Steve Tighe
Director - Chasing Sunrises
Steve Tighe is a strategic foresight specialist and Director of Chasing Sunrises, a foresight company specialising in consumer trends and social change. As a practising futurist, Steve studies the drivers of change and uses foresight methods to help clients create visions of the future. Rather than looking to the past to make decisions about their future, Steve enables organisations to anticipate and prepare for the future.
The former Foresight Manager at global beverage company Fosters, Steve has worked with some of Australia's leading companies, looking at the future of Australian consumers and the implications and opportunities for their organisation.
Steve's expertise is in understanding the drivers of social change, in particular, the changing values and behaviours of Australian consumers. In understanding why these changes are occurring, Steve leads his clients in re-thinking future possibilities for their organisation and industry.
Michael van Oudsthoorn
Michael van Oudtshoorn is the Marketing Manager and Business Performance Consultant for a prominent WA based accounting and professional services firm. His background is in branding and strategic marketing communications. Michael has a particular interest in relationship marketing and its impact upon the success of service businesses.
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