Conference Updates
Program Highlights
Hear these enlightening speakers and many more at WA’s Marketing and Business Networking Congress 2007. Book now to take part in this special event! Read more...
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Program Highlights
PERTH CONVENTION EXHIBITION CENTRE
Event Organisers
Program
DAY 1 - Tuesday 31st July 2007 | |
| 8:30 - 8:50 | Registration |
| 8:50 - 9:00 | Welcome and official opening |
| 9:05 - 9:35 | KEYNOTE ADDRESS Wavne Rikkers, Australian Bureau of Statistics "How to improve your aim" |
| 9:40 - 10:10 | Dr Simone Pettigrew, University of Western Australia "Rules of engagement with the older consumer" |
| 10:15 - 10:45 | Graham Boyd, Churches of Christ Homes Aged Care Facilities "A Model of Aged Care with New Marketing Opportunities" |
| 10:50 - 11:10 | MORNING TEA in the exhibition area |
| 11:15 - 11:45 | KEYNOTE ADDRESS Roger James, Australian Marketing Institute "Marketing Metrics: The Toolkit" |
| 11:50 - 12:20 | KEYNOTE ADDRESS Dr Geoffrey Keil, Notre Dame University "Marketing and the Boardroom" |
| 12:30 - 13:30 | LUNCH in the exhibition area |
| 13:35 - 14:05 | KEYNOTE ADDRESS Grant Dorrington, Road Safety Council "Marketing with moving goal posts" |
| 14:10 - 14: 40 | Patrick Walker, Strategic Development "Marketing, not misleading" |
| 14:45 - 15: 15 | Jerry Lee Jones, iLMS Live "Capitalising on the marketing effort" |
| 15:20 - 15:40 | AFTERNOON TEA in the exhibition area |
| 15:45 - 16:15 | Randall Griggs, Colmar Bruton "Making age segmentation work for you" |
| 16:20 - 16:50 | Dr Steve Ward, Murdoch University "The new generation gap: How baby boomers should market to Gen X & Y" |
| 17:00 - 18:30 | Networking Cocktail Sundowner |
DAY 2 - Wednesday 1st August 2007 | |
| 8:30 - 8:50 | Registration |
| 8:50 - 9:00 | Welcome and official opening |
| 9:05 - 9:35 | KEYNOTE ADDRESS Charlie Nelson, Forseechange "Unleashing the Economic Power of Baby Boomers" |
| 09:40 - 10:10 | Debra Shorter, Landcorp "Marketing a sustainable development - it's not about giving a green wash" |
| 10:15 - 10:45 | Carolyn Bacher, Department of Education and Training "New Students for Old Modern School" |
| 10:50 - 11:10 | MORNING TEA in the exhibition area |
| 11:15 - 11:45 | Lisa Norris, AQUENT "Recruitment across the ages" |
| 11:50 - 12:20 | Troy Pickard, City Of Joondalup "Retention strategies for Gen Y " |
| 12:30 - 13:30 | LUNCH in the exhibition area |
| 13:35 - 14:05 |
Ken Roberts, Roberts Research "Comparisons of the Effectiveness of Marketing Communications Channels: Perspectives from both Receivers and Senders" |
| 14:10 - 15:10 | THE GREAT DEBATE "Is Perth on the map?" |
| 15:15 - 15:35 | AFTERNOON TEA in the exhibition area |
| 15:40 - 16:10 | Carolyn Hall, RAC "The challenges of embedding multiple target segments at the heart of your brand" |
| 16:15 - 16:45 | KEYNOTE ADDRESS Gary Roberts, NOVA 937 "Engagement" |
| 16:50 - 17:00 | Final feedback and official closing |
| 17:00 - 18:00 | Farewell cocktails |
