Conference Updates
Program Highlights
Hear these enlightening speakers and many more at WA’s Marketing and Business Networking Congress 2007. Book now to take part in this special event! Read more...
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Program Highlights
PERTH CONVENTION EXHIBITION CENTRE
Event Organisers
2007 Presentations
The presentations given at the 2007 Congress - Marketing To The Ages can be downloaded here.
Wavne Rikkers - How To Improve Your Aim
Dr. Simone Pettigrew - Rules of Engagement with the Older Consumer
Graham Boyd - The Challenges of Marketing Aged Care
Roger James - Marketing Metrics: The Toolkit
Grant Dorrington - Marketing with Moving Goal Posts
Patrick Walker - Marketing Not Misleading
Jerry Lee Jones - Capitalising on the Marketing Effort
Randall Griggs - Making Age Segmentation Work For You
Dr. Steve Ward - The New Generation Gap
Charlie Nelson - Unleashing the Economic Power of Baby Boomers
Debra Shorter - Marketing a Sustainable Development
Carolyn Bacher - New Students for Old Modern School
Lisa Norris - Recruitment Across The Ages
Troy Pickard - Retention Strategies for Generation Y
Ken Roberts - Perspectives From Receivers and Senders
Carolyn Hall - The Truth About Relationships
